Revolutionize your direct mail campaigns with Houski's property intelligence
Alex Wilkinson
CEO of Houski
2026-01-10
Direct mail has shifted from mass distribution to precision targeting, but many businesses still spray-and-pray. Success now depends on data, not reach.
Companies using property data for direct mail cut a list down to the parcels that actually match the offer before printing. The mailing volume drops, the responses concentrate on real prospects, and the cost-per-acquisition follows.
Property intelligence APIs let marketers identify genuine prospects instead of hoping for lucky hits.
The old way: spray and pray
Traditional direct mail follows a predictable formula:
- Buy a list of addresses for a region
- Create a generic offer
- Mail to everyone
- Hope for a 1-2% response rate
- Repeat
This wastes money, paper, and goodwill. Homeowners who get irrelevant offers repeatedly develop a negative impression of your brand that bleeds into all future marketing.
Data-Driven Targeting with Property Intelligence
Modern campaigns use property data to identify real prospects. For a roofing campaign in Calgary you would query for houses in the right age and value band, returning just the fields you need for the mailer. The block below is a live call against the real API, the request code and the JSON response are regenerated every time this page is rendered:
API request
TypeScript code
const houski_data = async (): Promise<PropertiesResponse> => {
// You must copy the PropertiesResponse type declarations from the
// Houski API documentation to strongly type the response
const url = new URL('https://api.houski.ca/properties');
url.searchParams.set('api_key', 'YOUR_API_KEY');
url.searchParams.set('assessment_value_gte', '300000');
url.searchParams.set('city', 'calgary');
url.searchParams.set('construction_year_gte', '1990');
url.searchParams.set('construction_year_lte', '2010');
url.searchParams.set('country_abbreviation', 'ca');
url.searchParams.set('property_type_eq', 'House');
url.searchParams.set('province_abbreviation', 'ab');
url.searchParams.set('results_per_page', '100');
url.searchParams.set('select', 'address,construction_year,property_type,assessment_value,interior_sq_m');
const response = await fetch(url);
const data = await response.json();
return data;
}
(async () => {
let data: PropertiesResponse = await houski_data();
// Log the response
console.log(data);
})();
API response
JSON
{
"cache_hit": false,
"cost_cents": 33.0,
"data": [
{
"address": "7237 California Boulevard NE",
"assessment_value": 671500,
"construction_year": 1995,
"interior_sq_m": 200.01858520507812,
"property_id": "1001392d95458fc1",
"property_type": "House"
},
{
"address": "188 Mount Aberdeen Close SE",
"assessment_value": 467500,
"construction_year": 1999,
"interior_sq_m": 125.23225402832033,
"property_id": "1001894d82aeeb0c",
"property_type": "House"
},
{
"address": "196 Covemeadow Road NE",
"assessment_value": 582500,
"construction_year": 2005,
"interior_sq_m": 115.7562255859375,
"property_id": "1001a75df7bd5267",
"property_type": "House"
},
{
"address": "121 Prestwick Way SE",
"assessment_value": 522500,
"construction_year": 2001,
"interior_sq_m": 104.42214965820312,
"property_id": "1001f28c96629974",
"property_type": "House"
},
{
"address": "432 27 Avenue NW",
"assessment_value": 1200000,
"construction_year": 2005,
"interior_sq_m": 167.40988159179688,
"property_id": "10021e44aa219b00",
"property_type": "House"
},
{
"address": "168 Coventry Hills Drive NE",
"assessment_value": 644500,
"construction_year": 2005,
"interior_sq_m": 172.7982177734375,
"property_id": "1002285fe3ee9c49",
"property_type": "House"
},
{
"address": "145 Valley Woods Place NW",
"assessment_value": 852000,
"construction_year": 2006,
"interior_sq_m": 199.55406188964844,
"property_id": "10034432c778cb03",
"property_type": "House"
},
{
"address": "52 Tuscany Valley Lane NW",
"assessment_value": 655000,
"construction_year": 1998,
"interior_sq_m": 158.44482421875,
"property_id": "1003eea453087ea3",
"property_type": "House"
},
{
"address": "247 Chapalina Terrace SE",
"assessment_value": 741000,
"construction_year": 2006,
"interior_sq_m": 195.32781982421875,
"property_id": "1004a292757c448e",
"property_type": "House"
},
{
"address": "47 Elgin Terrace SE",
"assessment_value": 681000,
"construction_year": 2007,
"interior_sq_m": 188.3128967285156,
"property_id": "10053e86b05542f8",
"property_type": "House"
},
{
"address": "116 Arbour Crest Terrace NW",
"assessment_value": 706500,
"construction_year": 2000,
"interior_sq_m": 161.37123107910156,
"property_id": "1005a96cff4fded8",
"property_type": "House"
},
{
"address": "72 Signature Heights SW",
"assessment_value": 1660000,
"construction_year": 1993,
"interior_sq_m": 243.40394592285156,
"property_id": "1005d39b3c800a14",
"property_type": "House"
},
{
"address": "6010 Saddlehorn Drive NE",
"assessment_value": 684500,
"construction_year": 2002,
"interior_sq_m": 134.47604370117188,
"property_id": "100653c322cfca91",
"property_type": "House"
},
{
"address": "241 Tuscany Reserve Rise NW",
"assessment_value": 796000,
"construction_year": 2006,
"interior_sq_m": 175.1207733154297,
"property_id": "1006595dbb3b58b6",
"property_type": "House"
},
{
"address": "190 Evansford Circle NW",
"assessment_value": 649500,
"construction_year": 2007,
"interior_sq_m": 146.78558349609375,
"property_id": "100672c51cf98d0d",
"property_type": "House"
},
{
"address": "154 Edgevalley Close NW",
"assessment_value": 880000,
"construction_year": 1993,
"interior_sq_m": 129.69155883789062,
"property_id": "100672c744e12d02",
"property_type": "House"
},
{
"address": "246 Covemeadow Bay NE",
"assessment_value": 716000,
"construction_year": 2005,
"interior_sq_m": 124.58193969726562,
"property_id": "1006910ea1e8de7d",
"property_type": "House"
},
{
"address": "37 Country Hills Crescent NW",
"assessment_value": 554500,
"construction_year": 1999,
"interior_sq_m": 130.34188842773438,
"property_id": "1006ea0b26587f1a",
"property_type": "House"
},
{
"address": "237 Mount Douglas Circle SE",
"assessment_value": 833000,
"construction_year": 1998,
"interior_sq_m": 189.1490173339844,
"property_id": "1006f5cb71b2cb4d",
"property_type": "House"
},
{
"address": "308 Panatella Boulevard NW",
"assessment_value": 750500,
"construction_year": 2005,
"interior_sq_m": 167.27053833007812,
"property_id": "10080305cbdbb466",
"property_type": "House"
},
{
"address": "440 Shannon Square SW",
"assessment_value": 643500,
"construction_year": 2001,
"interior_sq_m": 163.69378662109375,
"property_id": "100871a31a0e35a9",
"property_type": "House"
},
{
"address": "31 Panatella Circle NW",
"assessment_value": 804500,
"construction_year": 2004,
"interior_sq_m": 201.5514678955078,
"property_id": "1009b9c608997e52",
"property_type": "House"
},
{
"address": "741 Sierra Madre Court SW",
"assessment_value": 876000,
"construction_year": 1995,
"interior_sq_m": 184.6897125244141,
"property_id": "100a0599289fb1f9",
"property_type": "House"
},
{
"address": "11 Chaparral Valley Garden SE",
"assessment_value": 470500,
"construction_year": 2009,
"interior_sq_m": 174.7027130126953,
"property_id": "100a49f6a821f222",
"property_type": "House"
},
{
"address": "149 Panorama Hills View NW",
"assessment_value": 825000,
"construction_year": 1999,
"interior_sq_m": 224.08026123046875,
"property_id": "100aff0e2b4db155",
"property_type": "House"
},
{
"address": "54 Panamount Road NW",
"assessment_value": 813000,
"construction_year": 2008,
"interior_sq_m": 203.92047119140625,
"property_id": "100b2c6e60c8fbad",
"property_type": "House"
},
{
"address": "78 Cougar Ridge Crescent SW",
"assessment_value": 879500,
"construction_year": 2003,
"interior_sq_m": 169.82534790039062,
"property_id": "100ba8a3cececaca",
"property_type": "House"
},
{
"address": "90 Cranridge Terrace SE",
"assessment_value": 928000,
"construction_year": 2008,
"interior_sq_m": 240.7562255859375,
"property_id": "100bf13cd6ae2292",
"property_type": "House"
},
{
"address": "422 Mount Sparrowhawk Place SE",
"assessment_value": 999500,
"construction_year": 1992,
"interior_sq_m": 193.42251586914065,
"property_id": "100c0a0fa63769e1",
"property_type": "House"
},
{
"address": "63 Hampstead Way NW",
"assessment_value": 935500,
"construction_year": 2000,
"interior_sq_m": 231.65179443359375,
"property_id": "100d0c60e83859a2",
"property_type": "House"
},
{
"address": "161 Cranwell Bay SE",
"assessment_value": 810500,
"construction_year": 2006,
"interior_sq_m": 198.7179412841797,
"property_id": "100d182e8bc2e62",
"property_type": "House"
},
{
"address": "32 Hawktree Gr NW",
"assessment_value": 848500,
"construction_year": 1991,
"interior_sq_m": 171.9156494140625,
"property_id": "100ee0dc7a23a32c",
"property_type": "House"
},
{
"address": "62 Silverado Skies Crescent SW",
"assessment_value": 800500,
"construction_year": 2010,
"interior_sq_m": 208.1939697265625,
"property_id": "100f76fa441a8b27",
"property_type": "House"
},
{
"address": "31 Cranleigh Gr SE",
"assessment_value": 786500,
"construction_year": 2004,
"interior_sq_m": 141.9546661376953,
"property_id": "1011679061a00cf8",
"property_type": "House"
},
{
"address": "207 Bridlewood Road SW",
"assessment_value": 605000,
"construction_year": 1999,
"interior_sq_m": 151.33779907226562,
"property_id": "101178ed3ccdd137",
"property_type": "House"
},
{
"address": "434 Cranston Drive SE",
"assessment_value": 712500,
"construction_year": 2009,
"interior_sq_m": 158.90933227539062,
"property_id": "1011bbe15bf9928f",
"property_type": "House"
},
{
"address": "168 Covepark Way NE",
"assessment_value": 564500,
"construction_year": 2002,
"interior_sq_m": 122.8167953491211,
"property_id": "10125cbfb151a726",
"property_type": "House"
},
{
"address": "255 Mountain Park Drive SE",
"assessment_value": 795500,
"construction_year": 1993,
"interior_sq_m": 190.6354522705078,
"property_id": "10128aa5d7e1086c",
"property_type": "House"
},
{
"address": "308 Prestwick Terrace SE",
"assessment_value": 696000,
"construction_year": 2007,
"interior_sq_m": 149.10813903808594,
"property_id": "10144f1496ef7eb2",
"property_type": "House"
},
{
"address": "117 Sherwood Way NW",
"assessment_value": 913500,
"construction_year": 2004,
"interior_sq_m": 222.96730041503903,
"property_id": "10153241b8d1916e",
"property_type": "House"
},
{
"address": "197 River Rock Place SE",
"assessment_value": 678500,
"construction_year": 1998,
"interior_sq_m": 166.6666717529297,
"property_id": "1016148ae2680e16",
"property_type": "House"
},
{
"address": "229 Evansdale Way NW",
"assessment_value": 583000,
"construction_year": 2009,
"interior_sq_m": 147.76104736328125,
"property_id": "1016419a8159eb02",
"property_type": "House"
},
{
"address": "310 Erin Circle SE",
"assessment_value": 492000,
"construction_year": 1997,
"interior_sq_m": 116.1278305053711,
"property_id": "1016566930e97945",
"property_type": "House"
},
{
"address": "60 Citadel Pass Crescent NW",
"assessment_value": 613500,
"construction_year": 1992,
"interior_sq_m": 116.22073364257812,
"property_id": "1016981fe984612a",
"property_type": "House"
},
{
"address": "104 Weston Manor SW",
"assessment_value": 872000,
"construction_year": 2004,
"interior_sq_m": 183.4819793701172,
"property_id": "10171870118aa285",
"property_type": "House"
},
{
"address": "2609 7 Avenue NW",
"assessment_value": 1680000,
"construction_year": 2007,
"interior_sq_m": 272.66815185546875,
"property_id": "10177efba3636a6b",
"property_type": "House"
},
{
"address": "73 Everwillow Boulevard SW",
"assessment_value": 666500,
"construction_year": 2002,
"interior_sq_m": 189.56707763671875,
"property_id": "10178856462f78b0",
"property_type": "House"
},
{
"address": "631 Saddlecreek Way NE",
"assessment_value": 647500,
"construction_year": 2000,
"interior_sq_m": 155.61129760742188,
"property_id": "1017c370e4e867f0",
"property_type": "House"
},
{
"address": "85 Saddlehorn Crescent NE",
"assessment_value": 666500,
"construction_year": 2000,
"interior_sq_m": 149.9442596435547,
"property_id": "1018a3981d5b661b",
"property_type": "House"
},
{
"address": "20 Royal Highland Court NW",
"assessment_value": 786000,
"construction_year": 2001,
"interior_sq_m": 166.48159790039062,
"property_id": "101978dfd81ba829",
"property_type": "House"
},
{
"address": "138 Silverado Plains Circle SW",
"assessment_value": 656500,
"construction_year": 2009,
"interior_sq_m": 141.30435180664062,
"property_id": "101a22ee837c35",
"property_type": "House"
},
{
"address": "97 Covebrook Close NE",
"assessment_value": 628000,
"construction_year": 2005,
"interior_sq_m": 125.83612060546876,
"property_id": "101abd5798223367",
"property_type": "House"
},
{
"address": "4111 162 Avenue SW",
"assessment_value": 4150000,
"construction_year": 2000,
"interior_sq_m": 839.0003662109375,
"property_id": "101b20104904ee27",
"property_type": "House"
},
{
"address": "103 Pumpmeadow Place SW",
"assessment_value": 1640000,
"construction_year": 1991,
"interior_sq_m": 203.40951538085935,
"property_id": "101b24f83c50a76f",
"property_type": "House"
},
{
"address": "25 Cranberry Way SE",
"assessment_value": 509500,
"construction_year": 2005,
"interior_sq_m": 111.80787658691406,
"property_id": "101c623809d888b3",
"property_type": "House"
},
{
"address": "118 Tuscany Ravine Close NW",
"assessment_value": 876000,
"construction_year": 2003,
"interior_sq_m": 190.5425567626953,
"property_id": "101c9c533be3310a",
"property_type": "House"
},
{
"address": "11975 Coventry Hills Way NE",
"assessment_value": 417000,
"construction_year": 2004,
"interior_sq_m": 152.82423400878906,
"property_id": "101d0c850d6de41c",
"property_type": "House"
},
{
"address": "160 Sierra Morena Circle SW",
"assessment_value": 877000,
"construction_year": 1991,
"interior_sq_m": 146.22816467285156,
"property_id": "101db327babdfa64",
"property_type": "House"
},
{
"address": "58 Tuscany Springs Place NW",
"assessment_value": 570000,
"construction_year": 2002,
"interior_sq_m": 123.74581909179688,
"property_id": "101e9d59f6677846",
"property_type": "House"
},
{
"address": "1712 47 Avenue SW",
"assessment_value": 1020000,
"construction_year": 2004,
"interior_sq_m": 172.28726196289062,
"property_id": "101ed0b92f7eba88",
"property_type": "House"
},
{
"address": "38 Arbour Vista Terrace NW",
"assessment_value": 1630000,
"construction_year": 2000,
"interior_sq_m": 147.714599609375,
"property_id": "101ee283c1d8c20f",
"property_type": "House"
},
{
"address": "19 Everhollow Way SW",
"assessment_value": 623000,
"construction_year": 2004,
"interior_sq_m": 176.0040283203125,
"property_id": "101f2e247a364412",
"property_type": "House"
},
{
"address": "86 Saddlecrest Close NE",
"assessment_value": 690000,
"construction_year": 2003,
"interior_sq_m": 162.30026245117188,
"property_id": "101f62b4e9e9dce9",
"property_type": "House"
},
{
"address": "259 Panamount Hill NW",
"assessment_value": 670000,
"construction_year": 2001,
"interior_sq_m": 164.80862426757812,
"property_id": "101f69f2326514b0",
"property_type": "House"
},
{
"address": "55 Everglen Grove SW",
"assessment_value": 554500,
"construction_year": 2006,
"interior_sq_m": 153.6603546142578,
"property_id": "101fe7c7448383ed",
"property_type": "House"
},
{
"address": "135 Evergreen Circle SW",
"assessment_value": 1030000,
"construction_year": 2006,
"interior_sq_m": 228.07505798339844,
"property_id": "10205970183fe6ab",
"property_type": "House"
},
{
"address": "202 339 30 Avenue NE",
"assessment_value": 319000,
"construction_year": 1999,
"interior_sq_m": 115.84912109375,
"property_id": "1020711c38c5dec4",
"property_type": "House"
},
{
"address": "2536 2 Avenue NW",
"assessment_value": 660000,
"construction_year": 1997,
"interior_sq_m": 159.37384033203125,
"property_id": "1020d1a7b4a6c702",
"property_type": "House"
},
{
"address": "108 Citadel Close NW",
"assessment_value": 611500,
"construction_year": 1994,
"interior_sq_m": 166.1092529296875,
"property_id": "1021f673c9a739bb",
"property_type": "House"
},
{
"address": "215 Pantego Close NW",
"assessment_value": 793000,
"construction_year": 2007,
"interior_sq_m": 206.1501312255859,
"property_id": "102237a6a8a39d84",
"property_type": "House"
},
{
"address": "251 Panamount Heights NW",
"assessment_value": 636500,
"construction_year": 2002,
"interior_sq_m": 175.2136688232422,
"property_id": "1022610e281a7df",
"property_type": "House"
},
{
"address": "66 River Rock Way SE",
"assessment_value": 565500,
"construction_year": 1993,
"interior_sq_m": 122.95614624023438,
"property_id": "1022af89295895f4",
"property_type": "House"
},
{
"address": "125 Coventry Court NE",
"assessment_value": 631000,
"construction_year": 2001,
"interior_sq_m": 153.6138916015625,
"property_id": "1022ea2f3890fd36",
"property_type": "House"
},
{
"address": "1149 9 Street NW",
"assessment_value": 2790000,
"construction_year": 2005,
"interior_sq_m": 237.13302612304688,
"property_id": "1023a857018b13f4",
"property_type": "House"
},
{
"address": "20 Somerglen He SW",
"assessment_value": 673000,
"construction_year": 2000,
"interior_sq_m": 134.70828247070312,
"property_id": "102411abb98a1d56",
"property_type": "House"
},
{
"address": "68 Copperstone Garden SE",
"assessment_value": 606500,
"construction_year": 2008,
"interior_sq_m": 131.41026306152344,
"property_id": "1024286544cdadb0",
"property_type": "House"
},
{
"address": "275 Covepark Rise NE",
"assessment_value": 686500,
"construction_year": 2007,
"interior_sq_m": 124.58193969726562,
"property_id": "102468c944c9fddc",
"property_type": "House"
},
{
"address": "6 Tuscany Meadows Common NW",
"assessment_value": 671500,
"construction_year": 2000,
"interior_sq_m": 172.1479034423828,
"property_id": "1024766015914c62",
"property_type": "House"
},
{
"address": "51 Eversyde He SW",
"assessment_value": 491500,
"construction_year": 2004,
"interior_sq_m": 153.56744384765625,
"property_id": "10247d74f07b254a",
"property_type": "House"
},
{
"address": "98 Tuscany Ridge Heights NW",
"assessment_value": 730000,
"construction_year": 2005,
"interior_sq_m": 140.84043884277344,
"property_id": "10254bd2c60a1e5d",
"property_type": "House"
},
{
"address": "7 Tuscany Meadows Crescent NW",
"assessment_value": 726500,
"construction_year": 2002,
"interior_sq_m": 158.44482421875,
"property_id": "1026e067f9960c63",
"property_type": "House"
},
{
"address": "46 Shawbrooke Place SW",
"assessment_value": 760000,
"construction_year": 1994,
"interior_sq_m": 114.26979064941406,
"property_id": "102772a117df3b42",
"property_type": "House"
},
{
"address": "397 Copperfield Boulevard SE",
"assessment_value": 563000,
"construction_year": 2004,
"interior_sq_m": 169.82534790039062,
"property_id": "1027c9e94a109db",
"property_type": "House"
},
{
"address": "29 Edgevalley Way NW",
"assessment_value": 1190000,
"construction_year": 1993,
"interior_sq_m": 285.95318603515625,
"property_id": "1027d745a10e1d60",
"property_type": "House"
},
{
"address": "582 Copperpond Circle SE",
"assessment_value": 844500,
"construction_year": 2010,
"interior_sq_m": 199.92567443847656,
"property_id": "1027fe6ea6f97ff1",
"property_type": "House"
},
{
"address": "129 Kincora Cove NW",
"assessment_value": 824000,
"construction_year": 2003,
"interior_sq_m": 171.31178283691406,
"property_id": "102801d97111ace6",
"property_type": "House"
},
{
"address": "1910 18 Avenue NW",
"assessment_value": 1010000,
"construction_year": 2005,
"interior_sq_m": 114.17688751220705,
"property_id": "1028d0f3285259fe",
"property_type": "House"
},
{
"address": "57 Saddlefield Crescent NE",
"assessment_value": 686000,
"construction_year": 2003,
"interior_sq_m": 127.64771270751952,
"property_id": "10298e0a4e031004",
"property_type": "House"
},
{
"address": "37 Hawkdale Place NW",
"assessment_value": 764000,
"construction_year": 1990,
"interior_sq_m": 171.9156494140625,
"property_id": "1029ab5d568dc40a",
"property_type": "House"
},
{
"address": "270 Tusslewood Terrace NW",
"assessment_value": 858500,
"construction_year": 2004,
"interior_sq_m": 204.6636962890625,
"property_id": "1029b97919ee2fb1",
"property_type": "House"
},
{
"address": "2 3720 16 Street SW",
"assessment_value": 563000,
"construction_year": 2004,
"interior_sq_m": 172.28726196289062,
"property_id": "1029fc7c3cb4157a",
"property_type": "House"
},
{
"address": "164 Cougar Ridge Circle SW",
"assessment_value": 832500,
"construction_year": 2004,
"interior_sq_m": 170.05760192871094,
"property_id": "102a26edfbdaf892",
"property_type": "House"
},
{
"address": "130 Royal Oak Point NW",
"assessment_value": 856500,
"construction_year": 2002,
"interior_sq_m": 199.60052490234375,
"property_id": "102a9c9813285544",
"property_type": "House"
},
{
"address": "246 Mount Douglas Circle SE",
"assessment_value": 724000,
"construction_year": 1998,
"interior_sq_m": 189.1490173339844,
"property_id": "102c4fb4e0a7cc94",
"property_type": "House"
},
{
"address": "380 Street Moritz Drive SW",
"assessment_value": 1120000,
"construction_year": 2005,
"interior_sq_m": 191.47157287597656,
"property_id": "102dd7b14f6a0e21",
"property_type": "House"
},
{
"address": "125 Sienna Heights Hill SW",
"assessment_value": 1090000,
"construction_year": 2002,
"interior_sq_m": 200.3901824951172,
"property_id": "102e0cbdcb70f891",
"property_type": "House"
},
{
"address": "448 18 Avenue NE",
"assessment_value": 701000,
"construction_year": 2004,
"interior_sq_m": 136.98439025878906,
"property_id": "102f2ebb0c4105b6",
"property_type": "House"
},
{
"address": "37 Skyview Springs Crescent NE",
"assessment_value": 561000,
"construction_year": 2010,
"interior_sq_m": 148.7365264892578,
"property_id": "102f46de94beb70",
"property_type": "House"
},
{
"address": "402 Martindale Drive NE",
"assessment_value": 603000,
"construction_year": 2009,
"interior_sq_m": 103.0286102294922,
"property_id": "102f55d4926777b6",
"property_type": "House"
},
{
"address": "29 Evansford Grove NW",
"assessment_value": 670500,
"construction_year": 2005,
"interior_sq_m": 143.06948852539062,
"property_id": "102f9c9af1187ac0",
"property_type": "House"
}
],
"error": "",
"pagination": {
"current_page": 1,
"has_next_page": true,
"has_previous_page": false,
"page_total": 1213
},
"price_quote": false,
"result_total": 121223,
"time_ms": 79,
"ui_info": {
"city": "Calgary",
"city_id": "6ec95b53075d062c",
"city_link": "ca/ab/calgary",
"city_slug": "calgary",
"country": "Canada",
"country_abbreviation": "CA",
"country_abbreviation_id": "9ace2b6431b7f1be",
"country_abbreviation_link": "ca",
"country_slug": "canada",
"province": "Alberta",
"province_abbreviation": "AB",
"province_abbreviation_id": "aae1f05a0f89d2c7",
"province_abbreviation_link": "ca/ab",
"province_slug": "alberta"
}
}
Results:
- Higher response rates: significantly outperforms demographic targeting
- Reduced costs: fewer mailers for the same lead volume
- Better customer experience: Relevant offers that demonstrate expertise
- Improved brand perception: Professional targeting vs. spam-like mass mail
- Measurable return on investment (ROI): Track effectiveness through property-specific campaigns
Usage example: precision roof replacement marketing
A roofing company planning its next campaign can skip the generic "10% off roof inspections" blast and target homes whose roofs are likely due for replacement.
Step 1: target homes by relevant fields
Roofs have predictable lifespans. The roof_material_install_year field identifies properties where roofs are approaching end of life. Bracket the install year to a window where roofs are 15+ years old and you have a list of likely candidates:
API request
TypeScript code
const houski_data = async (): Promise<PropertiesResponse> => {
// You must copy the PropertiesResponse type declarations from the
// Houski API documentation to strongly type the response
const url = new URL('https://api.houski.ca/properties');
url.searchParams.set('api_key', 'YOUR_API_KEY');
url.searchParams.set('city', 'calgary');
url.searchParams.set('community', 'west+springs');
url.searchParams.set('country_abbreviation', 'ca');
url.searchParams.set('province_abbreviation', 'ab');
url.searchParams.set('results_per_page', '100');
url.searchParams.set('roof_material_install_year_gt', '2005');
url.searchParams.set('roof_material_install_year_lt', '2010');
url.searchParams.set('select', 'address,roof_material,roof_material_install_year,property_type,estimate_list_price');
const response = await fetch(url);
const data = await response.json();
return data;
}
(async () => {
let data: PropertiesResponse = await houski_data();
// Log the response
console.log(data);
})();
API response
JSON
{
"cache_hit": false,
"cost_cents": 33.0,
"data": [
{
"address": "2206 Wentworth Villas SW",
"estimate_list_price": 542394,
"property_id": "10f539a5f4f9405d",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "13 West Coach Place SW",
"estimate_list_price": 795192,
"property_id": "12e55cd83675412f",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "905 Wentworth Villas SW",
"estimate_list_price": 543187,
"property_id": "1358d3d18a22208c",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "120 Wentworth Lane SW",
"estimate_list_price": 2092520,
"property_id": "147455245fd96c5f",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "64 Westpark Crescent SW",
"estimate_list_price": 1346945,
"property_id": "14e3d218739c59f3",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "108 Wentworth Hill SW",
"estimate_list_price": 1284982,
"property_id": "15263d791cab6ec",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "80 Wentworth Square SW",
"estimate_list_price": 974089,
"property_id": "15b05e55916d5d63",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "602 Wentworth Villas SW",
"estimate_list_price": 547805,
"property_id": "170015776481be79",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "127 West Coach Way SW",
"estimate_list_price": 994164,
"property_id": "1bb81a9acd067e98",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "1202 Wentworth Villas SW",
"estimate_list_price": 537384,
"property_id": "1bcdf3729bbca704",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "112 West Coach Place SW",
"estimate_list_price": 1110634,
"property_id": "1d289edb836d708a",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "703 Wentworth Villas SW",
"estimate_list_price": 535865,
"property_id": "1e960f45d4eea196",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "302 Wentworth Hill SW",
"estimate_list_price": 1121772,
"property_id": "2060797daa169f69",
"property_type": "Commercial",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "47 West Coach Gr SW",
"estimate_list_price": 1183631,
"property_id": "21111e3cfb0ad332",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "144 Wentworth Square SW",
"estimate_list_price": 794552,
"property_id": "21c515bac107a9a",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "503 Wentworth Villas SW",
"estimate_list_price": 535865,
"property_id": "239d704a857d2ef6",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "41 West Coach Way SW",
"estimate_list_price": 1430754,
"property_id": "2534c31f3bbaad4d",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "2508 Wentworth Villas SW",
"estimate_list_price": 543187,
"property_id": "26bdf6dfb2853e4b",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "88 West Coach Way SW",
"estimate_list_price": 1436801,
"property_id": "283f237db40d1060",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "507 Wentworth Villas SW",
"estimate_list_price": 543277,
"property_id": "2862f82e253e608f",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "2309 Wentworth Villas SW",
"estimate_list_price": 555291,
"property_id": "28b1e97c3a7ec0c9",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "45 West Coach Place SW",
"estimate_list_price": 790983,
"property_id": "28cc19acb256b93e",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "123 Wentworth Hill SW",
"estimate_list_price": 1155908,
"property_id": "2a75a92d14160e33",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "119 Wentworth Lane SW",
"estimate_list_price": 2198166,
"property_id": "2c0cfda7f0b4a39f",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "65 West Coach Place SW",
"estimate_list_price": 794084,
"property_id": "2d57ca496b82c1ca",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "40 West Coach Court SW",
"estimate_list_price": 1414377,
"property_id": "2dca0d70b7c7b847",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "61 West Coach Place SW",
"estimate_list_price": 808738,
"property_id": "2ea3fc6ee8a47b06",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "6 Wexford Garden SW",
"estimate_list_price": 783996,
"property_id": "2fef3e2cc7f5d829",
"property_type": "Land",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "11 West Coach Gr SW",
"estimate_list_price": 1040935,
"property_id": "2ffac8657cb8f052",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "128 West Coach Place SW",
"estimate_list_price": 1181469,
"property_id": "327607184def875f",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "115 Wentworth Hill SW",
"estimate_list_price": 1130612,
"property_id": "32e317250ea9a5b6",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "2005 Wentworth Villas SW",
"estimate_list_price": 534598,
"property_id": "335be1fe2f4f87cd",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "177 West Coach Place SW",
"estimate_list_price": 1110634,
"property_id": "35d62e4341bdb386",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "38 Wexford Way SW",
"estimate_list_price": 2086152,
"property_id": "37641a985ee0c010",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "2 West Coach Road SW",
"estimate_list_price": 783840,
"property_id": "3a6b28ff0eba73d0",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "45 Wexford Garden SW",
"estimate_list_price": 1948467,
"property_id": "3c74885ae23c47ec",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "68 Wentworth Square SW",
"estimate_list_price": 988036,
"property_id": "3eba1a6af4064512",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "13 Wexford Garden SW",
"estimate_list_price": 2113244,
"property_id": "407f4a50c9154b98",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "104 Wentworth Square SW",
"estimate_list_price": 976103,
"property_id": "410264532471c477",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "26 West Coach Way SW",
"estimate_list_price": 1223712,
"property_id": "42bc42e86fc369ef",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "64 West Coach Court SW",
"estimate_list_price": 1268781,
"property_id": "475d5140066c8227",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "501 Wentworth Villas SW",
"estimate_list_price": 534895,
"property_id": "481c5d45619e4bbd",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "63 Wentworth Hill SW",
"estimate_list_price": 1527244,
"property_id": "486b92a2a75dd864",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "92 Westpark Crescent SW",
"estimate_list_price": 1508950,
"property_id": "493969791dc89ba7",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "92 West Coach Place SW",
"estimate_list_price": 1112824,
"property_id": "4b462cd795977fdb",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "26 West Coach Road SW",
"estimate_list_price": 789387,
"property_id": "4b6cbe1389862454",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "136 Wentworth Square SW",
"estimate_list_price": 793040,
"property_id": "4d7777e5258c8cce",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "28 Wentworth Mount SW",
"estimate_list_price": 2113244,
"property_id": "4f383cd3adcbd2d0",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "72 West Coach Way SW",
"estimate_list_price": 1357727,
"property_id": "4f7f0a14efac637e",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "77 West Coach Way SW",
"estimate_list_price": 1141637,
"property_id": "51d083d1644dee42",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "909 Wentworth Villas SW",
"estimate_list_price": 550705,
"property_id": "585d7fe788751a86",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "112 Wentworth Square SW",
"estimate_list_price": 936286,
"property_id": "5972c3769a1f3b76",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "49 Wexford Garden SW",
"estimate_list_price": 1937673,
"property_id": "5a2e7a646d49f39a",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "49 Wentworth Square SW",
"estimate_list_price": 693255,
"property_id": "5bfac5074310734b",
"property_type": "Commercial",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "1206 Wentworth Villas SW",
"estimate_list_price": 467184,
"property_id": "5d04126e75ed045a",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "27 Wentworth Mount SW",
"estimate_list_price": 2059621,
"property_id": "5d10a45cc74573af",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "9014 9 Avenue SW",
"estimate_list_price": 2646652,
"property_id": "5f0da7430382649",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "24 West Coach Court SW",
"estimate_list_price": 1268781,
"property_id": "61b08bf5aa9503e3",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "100 Wentworth Square SW",
"estimate_list_price": 979834,
"property_id": "6283f4a361f42190",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "2 Wexford Way SW",
"estimate_list_price": 1588681,
"property_id": "6357185ef753a941",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "17 West Coach Place SW",
"estimate_list_price": 847992,
"property_id": "6484b8dd4b08a4fc",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "30 West Coach Road SW",
"estimate_list_price": 779092,
"property_id": "65eb9321c8e961c4",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "11 Wexford Crescent SW",
"estimate_list_price": 1501498,
"property_id": "680c31fcefc86bb",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "9075 9 Avenue SW",
"estimate_list_price": 1483257,
"property_id": "68b34e45e10f5c1e",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "15 West Coach Gr SW",
"estimate_list_price": 1445384,
"property_id": "695df1eb5f705c2a",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "80 Westpark Crescent SW",
"estimate_list_price": 1447062,
"property_id": "69b765dfea3741f",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "4 West Coach Court SW",
"estimate_list_price": 1449310,
"property_id": "6b6065651088abf9",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "7 West Coach Gr SW",
"estimate_list_price": 1170563,
"property_id": "6c9a6bce685e8cc5",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "99 Wentworth Square SW",
"estimate_list_price": 680329,
"property_id": "6cae6bed1090bbde",
"property_type": "Commercial",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "90 West Coach Way SW",
"estimate_list_price": 1320621,
"property_id": "6d58fcf86e3c9c5",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "181 West Coach Place SW",
"estimate_list_price": 1303469,
"property_id": "70d13c206cc2316",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "71 Wentworth Hill SW",
"estimate_list_price": 1483778,
"property_id": "72c2d2b157dbe4b4",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "37 Wexford Garden SW",
"estimate_list_price": 2060212,
"property_id": "75224250ab330774",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "701 Wentworth Villas SW",
"estimate_list_price": 537384,
"property_id": "78569ad0133d9d51",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "23 West Coach Road SW",
"estimate_list_price": 1063361,
"property_id": "78eb867dac7b542d",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "901 Wentworth Villas SW",
"estimate_list_price": 540861,
"property_id": "7a68d5cb893d4822",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "31 Wexford Way SW",
"estimate_list_price": 1496208,
"property_id": "7aa4a185c9c7d7a1",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "88 Wentworth Square SW",
"estimate_list_price": 1095301,
"property_id": "7ac47520ad9adf65",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "82 West Coach Way SW",
"estimate_list_price": 1436801,
"property_id": "7be00604d2838e4f",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "69 West Coach Place SW",
"estimate_list_price": 799684,
"property_id": "7c3e24260527d2a4",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "21 West Coach Place SW",
"estimate_list_price": 801317,
"property_id": "7df4678d76c7be40",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "139 West Coach Way SW",
"estimate_list_price": 1069259,
"property_id": "7e491907cde4cdc",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "45 West Coach Way SW",
"estimate_list_price": 1344921,
"property_id": "7f9bdfc6948aa277",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "135 Wentworth Hill SW",
"estimate_list_price": 1185961,
"property_id": "7fb2a909029c4868",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "606 Wentworth Villas SW",
"estimate_list_price": 534650,
"property_id": "83aa4fac96c29d92",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "806 Wentworth Villas SW",
"estimate_list_price": 523810,
"property_id": "83b838b20dd55a9d",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "86 Wentworth Terrace SW",
"estimate_list_price": 2070184,
"property_id": "83c47ad0fdf5dbe2",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "79 Wentworth Hill SW",
"estimate_list_price": 1343079,
"property_id": "84eba19fd5d111ee",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "608 Wentworth Villas SW",
"estimate_list_price": 534650,
"property_id": "8609e93774945a2f",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "1111 Wentworth Villas SW",
"estimate_list_price": 540452,
"property_id": "86cd3de48506fcf5",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "9 West Coach Place SW",
"estimate_list_price": 821618,
"property_id": "878cbfdffcc55c9e",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "25 West Coach Place SW",
"estimate_list_price": 801317,
"property_id": "8a46076bc0b46c86",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "1208 Wentworth Villas SW",
"estimate_list_price": 550314,
"property_id": "8c2d58713a035b3e",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "9050 Wentworth Avenue SW",
"estimate_list_price": 1898340,
"property_id": "8c8fb45f070ee82d",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "120 West Coach Place SW",
"estimate_list_price": 1177757,
"property_id": "8d09e262f85c3d13",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "804 Wentworth Villas SW",
"estimate_list_price": 541957,
"property_id": "8e241cbfe533ab7d",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "156 Wentworth Square SW",
"estimate_list_price": 741970,
"property_id": "8f8d4867955e9a45",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "84 Wentworth Square SW",
"estimate_list_price": 1064032,
"property_id": "8f9cdb52af66050f",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "53 West Coach Place SW",
"estimate_list_price": 823668,
"property_id": "90800e48c73653a9",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "57 West Coach Place SW",
"estimate_list_price": 793210,
"property_id": "924fc0d23e3eac98",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
}
],
"error": "",
"pagination": {
"current_page": 1,
"has_next_page": true,
"has_previous_page": false,
"page_total": 2
},
"price_quote": false,
"result_total": 186,
"time_ms": 55,
"ui_info": {
"city": "Calgary",
"city_id": "6ec95b53075d062c",
"city_link": "ca/ab/calgary",
"city_slug": "calgary",
"community": "West Springs",
"community_id": "1dbaedec2eb56d41",
"community_link": "ca/ab/calgary/west-springs",
"community_slug": "west_springs",
"country": "Canada",
"country_abbreviation": "CA",
"country_abbreviation_id": "9ace2b6431b7f1be",
"country_abbreviation_link": "ca",
"country_slug": "canada",
"province": "Alberta",
"province_abbreviation": "AB",
"province_abbreviation_id": "aae1f05a0f89d2c7",
"province_abbreviation_link": "ca/ab",
"province_slug": "alberta"
}
}
Step 2: enhance targeting with additional factors
Refine targeting beyond age:
- property_type to target specific building types suited for your specialty
- estimate_list_price to focus on homes in your ideal price range
To target higher-value homes in severe-weather regions, add estimate_list_price_gt=400000 and property_type_eq=House to the same query.
Step 3: personalize your messaging
With targeted properties in hand, write mailers that speak directly to the homeowner's situation:
- "Hello [Homeowner], your roof was likely installed around [roof_material_install_year]. With recent storms, it might be time for a new one. Call us for a free consultation."
This turns generic junk mail into a relevant, timely notification.
Beyond roofing: endless applications for targeted campaigns
The same approach works for other home service businesses:
- Heating, ventilation, and air conditioning (HVAC) services: Target homes built in years where heating and cooling systems are likely reaching end-of-life
- Window replacement: Focus on older homes in cold climate regions
- Plumbing services: Identify homes built in eras when certain problematic pipe materials were commonly installed
- Landscaping: Focus on properties with large land areas in affluent neighborhoods
- Kitchen renovation: Target homes built during specific decades with now-outdated kitchen styles
Financial services applications:
- Mortgage refinancing offers based on property value changes
- Home equity lines of credit (HELOC) targeted to homes with significant equity
- Insurance offers customized to specific property characteristics
Implementation: making it work for your business
1. API integration
Sign up for Houski's API and integrate with your marketing systems.
2. Campaign targeting
Determine which property characteristics matter most for your business.
3. Data access
The API provides standardized property data including addresses and characteristics for targeted mailing lists.
4. Creative development
Create mail pieces that leverage the specific property data. More personalization, better response.
5. Measure and refine
Track which data points drive the strongest response and adjust your queries.
Bulk data for large direct mail campaigns
For large-scale campaigns, Houski's API supports bulk exports. See our API documentation for querying large datasets, or contact us for bulk access.
Conclusion: the future of direct mail is data-driven
Direct mail isn't dying. Generic direct mail is. Targeted, relevant offers based on real property data deliver digital-like targeting efficiency with the proven response of physical mail.
Houski's property data API connects you with homeowners at the right time with the right offer. Visit our API documentation to start your next campaign.