Revolutionize your direct mail campaigns with Houski's property intelligence
Alex Wilkinson
CEO of Houski
2026-01-10
Direct mail has shifted from mass distribution to precision targeting, but many businesses still spray-and-pray. Success now depends on data, not reach.
Companies using property data for direct mail cut a list down to the properties that actually match the offer before printing. The mailing volume drops, the responses concentrate on real prospects, and the cost-per-acquisition follows.
Property intelligence APIs let marketers identify genuine prospects instead of hoping for lucky hits.
The old way: spray and pray
Traditional direct mail follows a predictable formula:
- Buy a list of addresses for a region
- Create a generic offer
- Mail to everyone
- Hope for a 1-2% response rate
- Repeat
This wastes money, paper, and goodwill. Homeowners who get irrelevant offers repeatedly develop a negative impression of your brand that bleeds into all future marketing.
Data-Driven Targeting with Property Intelligence
Modern campaigns use property data to identify real prospects. For a roofing campaign in Calgary you would query for houses in the right age and value band, returning just the fields you need for the mailer. The block below is a live call against the real API, the request code and the JSON response are regenerated every time this page is rendered:
API request
TypeScript code
const houski_data = async (): Promise<PropertiesResponse> => {
// You must copy the PropertiesResponse type declarations from the
// Houski API documentation to strongly type the response
const url = new URL('https://api.houski.ca/properties');
url.searchParams.set('api_key', 'YOUR_API_KEY');
url.searchParams.set('assessment_value_gte', '300000');
url.searchParams.set('city', 'calgary');
url.searchParams.set('construction_year_gte', '1990');
url.searchParams.set('construction_year_lte', '2010');
url.searchParams.set('country_abbreviation', 'ca');
url.searchParams.set('property_type_eq', 'House');
url.searchParams.set('province_abbreviation', 'ab');
url.searchParams.set('results_per_page', '100');
url.searchParams.set('select', 'address,construction_year,property_type,assessment_value,interior_sq_m');
const response = await fetch(url);
const data = await response.json();
return data;
}
(async () => {
let data: PropertiesResponse = await houski_data();
// Log the response
console.log(data);
})();
API response
JSON
{
"cache_hit": true,
"cost_cents": 33.0,
"data": [
{
"address": "112 Hanover Road SW",
"assessment_value": 1260000,
"construction_year": 2009,
"interior_sq_m": 234.20662,
"property_id": "1b79ca76b771eaba",
"property_type": "House"
},
{
"address": "135 Hillgrove Crescent SW",
"assessment_value": 1370000,
"construction_year": 2010,
"interior_sq_m": 276.75815,
"property_id": "1fe28feb6f72024b",
"property_type": "House"
},
{
"address": "935 87 Avenue SW",
"assessment_value": 1220000,
"construction_year": 2006,
"interior_sq_m": 104.23634,
"property_id": "ca5e144d7042afd1",
"property_type": "House"
},
{
"address": "1608 29 Avenue SW",
"assessment_value": 773500,
"construction_year": 1993,
"interior_sq_m": 178.65254,
"property_id": "10e50bf0160e6960",
"property_type": "House"
},
{
"address": "1611 29 Avenue SW",
"assessment_value": 1010000,
"construction_year": 2009,
"interior_sq_m": 195.09639,
"property_id": "11c7409ac2b06dd1",
"property_type": "House"
},
{
"address": "1708 31 Avenue SW",
"assessment_value": 971500,
"construction_year": 2000,
"interior_sq_m": 175.58675,
"property_id": "133cac81916a585",
"property_type": "House"
},
{
"address": "1811 29 Avenue SW",
"assessment_value": 1150000,
"construction_year": 2001,
"interior_sq_m": 194.53897,
"property_id": "1346d7851b199109",
"property_type": "House"
},
{
"address": "1921 30 Avenue SW",
"assessment_value": 867000,
"construction_year": 2001,
"interior_sq_m": 336.5877,
"property_id": "14879d8a0f2b3f8e",
"property_type": "House"
},
{
"address": "1912 32 Avenue SW",
"assessment_value": 858500,
"construction_year": 2000,
"interior_sq_m": 164.43839,
"property_id": "14e1fff970479382",
"property_type": "House"
},
{
"address": "1931 30 Avenue SW",
"assessment_value": 1010000,
"construction_year": 2005,
"interior_sq_m": 180.0461,
"property_id": "1a44ad1550792253",
"property_type": "House"
},
{
"address": "1829 30 Avenue SW",
"assessment_value": 931000,
"construction_year": 2004,
"interior_sq_m": 186.5493,
"property_id": "1ab54890909fe4a",
"property_type": "House"
},
{
"address": "1905 31 Avenue SW",
"assessment_value": 1240000,
"construction_year": 2004,
"interior_sq_m": 169.08212,
"property_id": "1b25d65441132db7",
"property_type": "House"
},
{
"address": "1 1628 29 Avenue SW",
"assessment_value": 610500,
"construction_year": 2006,
"interior_sq_m": 178.65254,
"property_id": "1b542f82821ea806",
"property_type": "House"
},
{
"address": "1734 31 Avenue SW",
"assessment_value": 1030000,
"construction_year": 2010,
"interior_sq_m": 190.3156,
"property_id": "1be5d6076c59ec3a",
"property_type": "House"
},
{
"address": "1931 29 Avenue SW",
"assessment_value": 801000,
"construction_year": 1990,
"interior_sq_m": 156.82033,
"property_id": "1c1e92f462974898",
"property_type": "House"
},
{
"address": "1901 29 Avenue SW",
"assessment_value": 782500,
"construction_year": 1991,
"interior_sq_m": 178.65254,
"property_id": "21d163ceec0e651e",
"property_type": "House"
},
{
"address": "1732 31 Avenue SW",
"assessment_value": 1030000,
"construction_year": 2010,
"interior_sq_m": 190.3156,
"property_id": "24b1233a2606a93a",
"property_type": "House"
},
{
"address": "1809 28 Avenue SW",
"assessment_value": 767500,
"construction_year": 1991,
"interior_sq_m": 155.23969,
"property_id": "24dbc948e15f5d2f",
"property_type": "House"
},
{
"address": "1840 33 Avenue SW",
"assessment_value": 754000,
"construction_year": 1991,
"interior_sq_m": 101.35638,
"property_id": "2519a90365e6a2d4",
"property_type": "House"
},
{
"address": "1929 31 Avenue SW",
"assessment_value": 992000,
"construction_year": 1994,
"interior_sq_m": 176.98029,
"property_id": "2582a725e6a3aa70",
"property_type": "House"
},
{
"address": "2 1628 29 Avenue SW",
"assessment_value": 676000,
"construction_year": 2006,
"interior_sq_m": 153.29001,
"property_id": "27fa9f9a6b25df6",
"property_type": "House"
},
{
"address": "1812 29 Avenue SW",
"assessment_value": 1530000,
"construction_year": 2007,
"interior_sq_m": 178.65254,
"property_id": "285f36478cdacad2",
"property_type": "House"
},
{
"address": "1927 31 Avenue SW",
"assessment_value": 960000,
"construction_year": 1994,
"interior_sq_m": 162.02156,
"property_id": "289f6dc04ccbaeb4",
"property_type": "House"
},
{
"address": "1515 32 Avenue SW",
"assessment_value": 1820000,
"construction_year": 2004,
"interior_sq_m": 268.48755,
"property_id": "2aa779274d1a0a8b",
"property_type": "House"
},
{
"address": "1803 31 Avenue SW",
"assessment_value": 1130000,
"construction_year": 1996,
"interior_sq_m": 176.98029,
"property_id": "2aa8afe0809a1944",
"property_type": "House"
},
{
"address": "1936 32 Avenue SW",
"assessment_value": 910500,
"construction_year": 2010,
"interior_sq_m": 158.8642,
"property_id": "2bdea6fb856948d2",
"property_type": "House"
},
{
"address": "1609 29 Avenue SW",
"assessment_value": 1020000,
"construction_year": 2009,
"interior_sq_m": 195.09639,
"property_id": "2cf883beb923c56",
"property_type": "House"
},
{
"address": "2009 32 Avenue SW",
"assessment_value": 988500,
"construction_year": 1998,
"interior_sq_m": 154.31195,
"property_id": "2fe5c86fac890bb0",
"property_type": "House"
},
{
"address": "2006 31 Avenue SW",
"assessment_value": 887000,
"construction_year": 1994,
"interior_sq_m": 143.534,
"property_id": "31038885647c12da",
"property_type": "House"
},
{
"address": "2027 32 Avenue SW",
"assessment_value": 962500,
"construction_year": 2005,
"interior_sq_m": 154.77646,
"property_id": "31dc2db535ba370b",
"property_type": "House"
},
{
"address": "1931 31 Avenue SW",
"assessment_value": 1830000,
"construction_year": 2010,
"interior_sq_m": 304.25745,
"property_id": "31e4657ab4c70419",
"property_type": "House"
},
{
"address": "1823 30 Avenue SW",
"assessment_value": 932000,
"construction_year": 1993,
"interior_sq_m": 173.72868,
"property_id": "3246d4319af2b46d",
"property_type": "House"
},
{
"address": "1840 30 Avenue SW",
"assessment_value": 968000,
"construction_year": 2006,
"interior_sq_m": 184.59834,
"property_id": "324e015b09e24eef",
"property_type": "House"
},
{
"address": "2026 32 Avenue SW",
"assessment_value": 917500,
"construction_year": 2001,
"interior_sq_m": 149.10938,
"property_id": "34cbcaf1ea68c62c",
"property_type": "House"
},
{
"address": "2017 30 Avenue SW",
"assessment_value": 967500,
"construction_year": 2000,
"interior_sq_m": 177.259,
"property_id": "35b902f8a7968a50",
"property_type": "House"
},
{
"address": "1833 29 Avenue SW",
"assessment_value": 1050000,
"construction_year": 2008,
"interior_sq_m": 228.07697,
"property_id": "3a47bd36d73f72ee",
"property_type": "House"
},
{
"address": "1901 33 Avenue SW",
"assessment_value": 946000,
"construction_year": 2000,
"interior_sq_m": 174.28465,
"property_id": "3b1128635e5803c9",
"property_type": "House"
},
{
"address": "1720 31 Avenue SW",
"assessment_value": 1240000,
"construction_year": 2007,
"interior_sq_m": 229.1918,
"property_id": "3b19dc8c6cb551a",
"property_type": "House"
},
{
"address": "1829 29 Avenue SW",
"assessment_value": 909000,
"construction_year": 1998,
"interior_sq_m": 166.94537,
"property_id": "3b84e494fba3379b",
"property_type": "House"
},
{
"address": "1716 32 Avenue SW",
"assessment_value": 1090000,
"construction_year": 2010,
"interior_sq_m": 173.72868,
"property_id": "3b8966df21b2defd",
"property_type": "House"
},
{
"address": "1915 32 Avenue SW",
"assessment_value": 1230000,
"construction_year": 2002,
"interior_sq_m": 145.67197,
"property_id": "3c2a02f9c1dabdb6",
"property_type": "House"
},
{
"address": "1917 30 Avenue SW",
"assessment_value": 1010000,
"construction_year": 2003,
"interior_sq_m": 179.76738,
"property_id": "3e480942adb95eb0",
"property_type": "House"
},
{
"address": "1615 27 Avenue SW",
"assessment_value": 1010000,
"construction_year": 2004,
"interior_sq_m": 174.84207,
"property_id": "3ede07264903406c",
"property_type": "House"
},
{
"address": "2007 29 Avenue SW",
"assessment_value": 1190000,
"construction_year": 2007,
"interior_sq_m": 248.98015,
"property_id": "43d47277b5321088",
"property_type": "House"
},
{
"address": "2012 31 Avenue SW",
"assessment_value": 919000,
"construction_year": 2005,
"interior_sq_m": 175.67964,
"property_id": "44a4261b7e2323ce",
"property_type": "House"
},
{
"address": "2013 32 Avenue SW",
"assessment_value": 1240000,
"construction_year": 2010,
"interior_sq_m": 228.72728,
"property_id": "44dd02e4790177ef",
"property_type": "House"
},
{
"address": "1919 32 Avenue SW",
"assessment_value": 1750000,
"construction_year": 2007,
"interior_sq_m": 276.85107,
"property_id": "461d56f802ae8bbb",
"property_type": "House"
},
{
"address": "1937 29 Avenue SW",
"assessment_value": 902000,
"construction_year": 2004,
"interior_sq_m": 174.2861,
"property_id": "46de2e50db9e36a4",
"property_type": "House"
},
{
"address": "2019 30 Avenue SW",
"assessment_value": 926500,
"construction_year": 2000,
"interior_sq_m": 173.72868,
"property_id": "47cf851abde822b9",
"property_type": "House"
},
{
"address": "1827 30 Avenue SW",
"assessment_value": 905500,
"construction_year": 2004,
"interior_sq_m": 173.72868,
"property_id": "486ac475ff38e8ec",
"property_type": "House"
},
{
"address": "1920 30 Avenue SW",
"assessment_value": 973500,
"construction_year": 2001,
"interior_sq_m": 175.21513,
"property_id": "4cf35502311d2fbc",
"property_type": "House"
},
{
"address": "2039 29 Avenue SW",
"assessment_value": 1410000,
"construction_year": 2003,
"interior_sq_m": 174.0074,
"property_id": "55093067f29175ab",
"property_type": "House"
},
{
"address": "1934 29 Avenue SW",
"assessment_value": 1260000,
"construction_year": 2005,
"interior_sq_m": 178.65254,
"property_id": "579161b448e4751d",
"property_type": "House"
},
{
"address": "1929 30 Avenue SW",
"assessment_value": 1020000,
"construction_year": 2005,
"interior_sq_m": 180.0461,
"property_id": "579cff796793687",
"property_type": "House"
},
{
"address": "102 1814 29 Avenue SW",
"assessment_value": 474000,
"construction_year": 2006,
"interior_sq_m": 178.65254,
"property_id": "58eeee701d77a538",
"property_type": "House"
},
{
"address": "2011 29 Avenue SW",
"assessment_value": 1770000,
"construction_year": 2007,
"interior_sq_m": 284.18805,
"property_id": "5ab2d007edff9e38",
"property_type": "House"
},
{
"address": "1839 29 Avenue SW",
"assessment_value": 995000,
"construction_year": 1997,
"interior_sq_m": 178.65254,
"property_id": "5bf34813587491ab",
"property_type": "House"
},
{
"address": "1915 31 Avenue SW",
"assessment_value": 902000,
"construction_year": 1999,
"interior_sq_m": 155.70549,
"property_id": "5c6addb7ab49cec9",
"property_type": "House"
},
{
"address": "2021 30 Avenue SW",
"assessment_value": 946000,
"construction_year": 2000,
"interior_sq_m": 343.74124,
"property_id": "5e2cdc756ad8c312",
"property_type": "House"
},
{
"address": "2007 30 Avenue SW",
"assessment_value": 1140000,
"construction_year": 2003,
"interior_sq_m": 169.26933,
"property_id": "606f28b13104cc42",
"property_type": "House"
},
{
"address": "2005 32 Avenue SW",
"assessment_value": 1260000,
"construction_year": 2008,
"interior_sq_m": 172.89111,
"property_id": "60b338f41e9451d",
"property_type": "House"
},
{
"address": "1606 29 Avenue SW",
"assessment_value": 791000,
"construction_year": 1993,
"interior_sq_m": 178.65254,
"property_id": "62a5e34cd235eb4d",
"property_type": "House"
},
{
"address": "1909 30 Avenue SW",
"assessment_value": 801000,
"construction_year": 1997,
"interior_sq_m": 173.72868,
"property_id": "62ffc23881c7d93e",
"property_type": "House"
},
{
"address": "2034 31 Avenue SW",
"assessment_value": 1090000,
"construction_year": 2010,
"interior_sq_m": 163.32355,
"property_id": "63ed926e280e3efb",
"property_type": "House"
},
{
"address": "2005 30 Avenue SW",
"assessment_value": 904500,
"construction_year": 1996,
"interior_sq_m": 173.72868,
"property_id": "6417191bfc89ded4",
"property_type": "House"
},
{
"address": "1906 31 Avenue SW",
"assessment_value": 1350000,
"construction_year": 2005,
"interior_sq_m": 193.42413,
"property_id": "6715e29ab963c760",
"property_type": "House"
},
{
"address": "1735 32 Avenue SW",
"assessment_value": 894000,
"construction_year": 1997,
"interior_sq_m": 172.38087,
"property_id": "68d79c2f2ac579e9",
"property_type": "House"
},
{
"address": "1719 30 Avenue SW",
"assessment_value": 1090000,
"construction_year": 2007,
"interior_sq_m": 164.53128,
"property_id": "69e547929d2c9cb6",
"property_type": "House"
},
{
"address": "1934 32 Avenue SW",
"assessment_value": 986000,
"construction_year": 2010,
"interior_sq_m": 169.08353,
"property_id": "6a57a20f01963560",
"property_type": "House"
},
{
"address": "1824 30 Avenue SW",
"assessment_value": 1490000,
"construction_year": 2007,
"interior_sq_m": 217.76472,
"property_id": "6ab8dd71f032f7a2",
"property_type": "House"
},
{
"address": "2009 29 Avenue SW",
"assessment_value": 1390000,
"construction_year": 2003,
"interior_sq_m": 202.52863,
"property_id": "70f248f6c62f0467",
"property_type": "House"
},
{
"address": "2011 31 Avenue SW",
"assessment_value": 870000,
"construction_year": 2006,
"interior_sq_m": 176.98029,
"property_id": "74c02bb5cac53573",
"property_type": "House"
},
{
"address": "1813 29 Avenue SW",
"assessment_value": 1240000,
"construction_year": 2000,
"interior_sq_m": 196.86154,
"property_id": "791074260957a0a",
"property_type": "House"
},
{
"address": "2005 29 Avenue SW",
"assessment_value": 1180000,
"construction_year": 2007,
"interior_sq_m": 248.98015,
"property_id": "7947e2d5ed3679b0",
"property_type": "House"
},
{
"address": "1919 30 Avenue SW",
"assessment_value": 1020000,
"construction_year": 2003,
"interior_sq_m": 179.76738,
"property_id": "7b799a59b596513",
"property_type": "House"
},
{
"address": "1523 32 Avenue SW",
"assessment_value": 890500,
"construction_year": 1991,
"interior_sq_m": 172.38087,
"property_id": "7be2e93bf777bf5c",
"property_type": "House"
},
{
"address": "2027 31 Avenue SW",
"assessment_value": 896500,
"construction_year": 1997,
"interior_sq_m": 153.75325,
"property_id": "7c6e3e9b8ed6beb2",
"property_type": "House"
},
{
"address": "1938 31 Avenue SW",
"assessment_value": 1050000,
"construction_year": 2003,
"interior_sq_m": 167.78288,
"property_id": "7cf42a99796c994b",
"property_type": "House"
},
{
"address": "1809 30 Avenue SW",
"assessment_value": 1100000,
"construction_year": 2010,
"interior_sq_m": 175.30803,
"property_id": "8081cfe76f9dfae",
"property_type": "House"
},
{
"address": "2023 32 Avenue SW",
"assessment_value": 918500,
"construction_year": 2000,
"interior_sq_m": 367.5244,
"property_id": "80dc7dcf130eba9d",
"property_type": "House"
},
{
"address": "2009 30 Avenue SW",
"assessment_value": 982500,
"construction_year": 2003,
"interior_sq_m": 169.08353,
"property_id": "816cbd4b2521cc73",
"property_type": "House"
},
{
"address": "1731 31 Avenue SW",
"assessment_value": 940000,
"construction_year": 1999,
"interior_sq_m": 169.82675,
"property_id": "82209340544cf86d",
"property_type": "House"
},
{
"address": "1822 32 Avenue SW",
"assessment_value": 901500,
"construction_year": 2008,
"interior_sq_m": 181.62544,
"property_id": "82f4016f465f7e9b",
"property_type": "House"
},
{
"address": "2019 31 Avenue SW",
"assessment_value": 914500,
"construction_year": 2002,
"interior_sq_m": 167.78288,
"property_id": "851eef62005afd25",
"property_type": "House"
},
{
"address": "1802 31 Avenue SW",
"assessment_value": 915500,
"construction_year": 1998,
"interior_sq_m": 222.9673,
"property_id": "86693486a16b4425",
"property_type": "House"
},
{
"address": "1933 29 Avenue SW",
"assessment_value": 946000,
"construction_year": 1990,
"interior_sq_m": 157.47066,
"property_id": "885d4fbec5da41d8",
"property_type": "House"
},
{
"address": "2018 31 Avenue SW",
"assessment_value": 938000,
"construction_year": 2005,
"interior_sq_m": 322.93097,
"property_id": "888d76c7d61a7507",
"property_type": "House"
},
{
"address": "1701 32 Avenue SW",
"assessment_value": 858500,
"construction_year": 1997,
"interior_sq_m": 172.38087,
"property_id": "894b4d324970faed",
"property_type": "House"
},
{
"address": "1842 31 Avenue SW",
"assessment_value": 819000,
"construction_year": 2003,
"interior_sq_m": 176.98029,
"property_id": "89a704ef381339b",
"property_type": "House"
},
{
"address": "1729 31 Avenue SW",
"assessment_value": 1000000,
"construction_year": 1999,
"interior_sq_m": 173.16983,
"property_id": "8bcab12df1055172",
"property_type": "House"
},
{
"address": "1521 32 Avenue SW",
"assessment_value": 960500,
"construction_year": 1990,
"interior_sq_m": 172.38087,
"property_id": "8c03a4bcca9ac20d",
"property_type": "House"
},
{
"address": "2011 32 Avenue SW",
"assessment_value": 867500,
"construction_year": 1998,
"interior_sq_m": 154.31195,
"property_id": "8d0136dd0d13c0cc",
"property_type": "House"
},
{
"address": "1809 29 Avenue SW",
"assessment_value": 1360000,
"construction_year": 2000,
"interior_sq_m": 207.08087,
"property_id": "8dd7b3bc90bcd3a0",
"property_type": "House"
},
{
"address": "1921 32 Avenue SW",
"assessment_value": 1190000,
"construction_year": 2006,
"interior_sq_m": 207.07915,
"property_id": "8df924c1d5c5f16c",
"property_type": "House"
},
{
"address": "1737 31 Avenue SW",
"assessment_value": 992500,
"construction_year": 1998,
"interior_sq_m": 176.98029,
"property_id": "90278fece8bb719",
"property_type": "House"
},
{
"address": "1813 30 Avenue SW",
"assessment_value": 981500,
"construction_year": 2007,
"interior_sq_m": 182.46156,
"property_id": "91b6f7d5b5d6f7a4",
"property_type": "House"
},
{
"address": "1810 32 Avenue SW",
"assessment_value": 1320000,
"construction_year": 2006,
"interior_sq_m": 193.42413,
"property_id": "9284387594abbb5f",
"property_type": "House"
},
{
"address": "1601 29 Avenue SW",
"assessment_value": 867000,
"construction_year": 1996,
"interior_sq_m": 193.60994,
"property_id": "94e5d03e76550864",
"property_type": "House"
},
{
"address": "2025 31 Avenue SW",
"assessment_value": 901500,
"construction_year": 1997,
"interior_sq_m": 164.15967,
"property_id": "952d73a87bfa2063",
"property_type": "House"
},
{
"address": "1924 31 Avenue SW",
"assessment_value": 1070000,
"construction_year": 2001,
"interior_sq_m": 195.09639,
"property_id": "973bb1373eb3018c",
"property_type": "House"
}
],
"error": "",
"pagination": {
"current_page": 1,
"has_next_page": true,
"has_previous_page": false,
"page_total": 1180
},
"price_quote": false,
"result_total": 117999,
"time_ms": 41,
"ui_info": {
"city": "Calgary",
"city_id": "6ec95b53075d062c",
"city_link": "ca/ab/calgary",
"city_slug": "calgary",
"country": "Canada",
"country_abbreviation": "CA",
"country_abbreviation_id": "9ace2b6431b7f1be",
"country_abbreviation_link": "ca",
"country_slug": "canada",
"province": "Alberta",
"province_abbreviation": "AB",
"province_abbreviation_id": "aae1f05a0f89d2c7",
"province_abbreviation_link": "ca/ab",
"province_slug": "alberta"
}
}
Results:
- Higher response rates: offers reach the homes they fit
- Reduced costs: fewer mailers for the same lead volume
- Better customer experience: Relevant offers that demonstrate expertise
- Improved brand perception: Professional targeting vs. spam-like mass mail
- Measurable return on investment (ROI): Track effectiveness through property-specific campaigns
Usage example: precision roof replacement marketing
A roofing company planning its next campaign can skip the generic "10% off roof inspections" blast and target homes whose roofs are likely due for replacement.
Step 1: target homes by relevant fields
Roofs have predictable lifespans. The roof_material_install_year field is a modelled estimate of when the current roof went on, and it never claims a roof older than about 17 years: every roof the model places at that age or beyond shares the oldest year it returns. That oldest tier is your list of likely candidates, so bracket the install year to reach it:
API request
TypeScript code
const houski_data = async (): Promise<PropertiesResponse> => {
// You must copy the PropertiesResponse type declarations from the
// Houski API documentation to strongly type the response
const url = new URL('https://api.houski.ca/properties');
url.searchParams.set('api_key', 'YOUR_API_KEY');
url.searchParams.set('city', 'calgary');
url.searchParams.set('community', 'west+springs');
url.searchParams.set('country_abbreviation', 'ca');
url.searchParams.set('province_abbreviation', 'ab');
url.searchParams.set('results_per_page', '100');
url.searchParams.set('roof_material_install_year_gt', '2005');
url.searchParams.set('roof_material_install_year_lt', '2010');
url.searchParams.set('select', 'address,roof_material,roof_material_install_year,property_type,estimate_list_price');
const response = await fetch(url);
const data = await response.json();
return data;
}
(async () => {
let data: PropertiesResponse = await houski_data();
// Log the response
console.log(data);
})();
API response
JSON
{
"cache_hit": true,
"cost_cents": 33.0,
"data": [
{
"address": "90 W Coach Way SW",
"estimate_list_price": 1266435,
"property_id": "10ab9ad96fbeaf8f",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "2206 Wentworth Villas SW",
"estimate_list_price": 572861,
"property_id": "10f539a5f4f9405d",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "57 W Coach Way SW",
"estimate_list_price": 1288546,
"property_id": "1155a46018401828",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "905 Wentworth Villas SW",
"estimate_list_price": 542120,
"property_id": "1358d3d18a22208c",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "120 Wentworth Lane SW",
"estimate_list_price": 1580489,
"property_id": "147455245fd96c5f",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "64 Westpark Crescent SW",
"estimate_list_price": 1331830,
"property_id": "14e3d218739c59f3",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "108 Wentworth Hill SW",
"estimate_list_price": 1156050,
"property_id": "15263d791cab6ec",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "64 W Coach Court SW",
"estimate_list_price": 1241434,
"property_id": "15476bbd81debd30",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "80 Wentworth Square SW",
"estimate_list_price": 870786,
"property_id": "15b05e55916d5d63",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "602 Wentworth Villas SW",
"estimate_list_price": 586690,
"property_id": "170015776481be79",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "11 W Coach Green SW",
"estimate_list_price": 912867,
"property_id": "17e444f2786f9073",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "1202 Wentworth Villas SW",
"estimate_list_price": 572806,
"property_id": "1bcdf3729bbca704",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "703 Wentworth Villas SW",
"estimate_list_price": 574835,
"property_id": "1e960f45d4eea196",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "26 W Coach Way SW",
"estimate_list_price": 1160148,
"property_id": "1f463adcb5a0ce16",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "302 Wentworth Hill SW",
"estimate_list_price": 631801,
"property_id": "2060797daa169f69",
"property_type": "Commercial",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "144 Wentworth Square SW",
"estimate_list_price": 647997,
"property_id": "21c515bac107a9a",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "503 Wentworth Villas SW",
"estimate_list_price": 568398,
"property_id": "239d704a857d2ef6",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "85 W Coach Place SW",
"estimate_list_price": 1003437,
"property_id": "23d1be39e445904c",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "2508 Wentworth Villas SW",
"estimate_list_price": 579256,
"property_id": "26bdf6dfb2853e4b",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "507 Wentworth Villas SW",
"estimate_list_price": 577589,
"property_id": "2862f82e253e608f",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "2309 Wentworth Villas SW",
"estimate_list_price": 560259,
"property_id": "28b1e97c3a7ec0c9",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "123 Wentworth Hill SW",
"estimate_list_price": 1097721,
"property_id": "2a75a92d14160e33",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "119 Wentworth Lane SW",
"estimate_list_price": 2309069,
"property_id": "2c0cfda7f0b4a39f",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "157 W Coach Place SW",
"estimate_list_price": 1297583,
"property_id": "2f03f97d8adba74c",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "6 Wexford Garden SW",
"estimate_list_price": 764811,
"property_id": "2fef3e2cc7f5d829",
"property_type": "Land",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "53 W Coach Place SW",
"estimate_list_price": 727886,
"property_id": "3094f9e36ec0665e",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "24 W Coach Court SW",
"estimate_list_price": 1182693,
"property_id": "32a774cbc0f7e860",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "115 Wentworth Hill SW",
"estimate_list_price": 1239382,
"property_id": "32e317250ea9a5b6",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "2005 Wentworth Villas SW",
"estimate_list_price": 532245,
"property_id": "335be1fe2f4f87cd",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "38 Wexford Way SW",
"estimate_list_price": 1707824,
"property_id": "37641a985ee0c010",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "9220 9 Avenue SW",
"estimate_list_price": 886262,
"property_id": "38d0d81213667cb9",
"property_type": "Commercial",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "7832 9 Avenue SW",
"estimate_list_price": 649327,
"property_id": "39c8f37883c629cd",
"property_type": "Commercial",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "45 Wexford Garden SW",
"estimate_list_price": 1513138,
"property_id": "3c74885ae23c47ec",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "45 Wexford Gardens SW",
"estimate_list_price": 1136515,
"property_id": "3e4dfc363b3ee2d2",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "68 Wentworth Square SW",
"estimate_list_price": 892936,
"property_id": "3eba1a6af4064512",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "13 Wexford Garden SW",
"estimate_list_price": 1725099,
"property_id": "407f4a50c9154b98",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "104 Wentworth Square SW",
"estimate_list_price": 889405,
"property_id": "410264532471c477",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "501 Wentworth Villas SW",
"estimate_list_price": 536409,
"property_id": "481c5d45619e4bbd",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "63 Wentworth Hill SW",
"estimate_list_price": 1333586,
"property_id": "486b92a2a75dd864",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "92 Westpark Crescent SW",
"estimate_list_price": 1449214,
"property_id": "493969791dc89ba7",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "73 W Coach Place SW",
"estimate_list_price": 756210,
"property_id": "49a7c73d1df92231",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "37 Wexford Gardens SW",
"estimate_list_price": 870092,
"property_id": "4a1c0c632474a856",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "181 W Coach Place SW",
"estimate_list_price": 1226969,
"property_id": "4ba3be81e6ae0aa9",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "136 Wentworth Square SW",
"estimate_list_price": 796183,
"property_id": "4d7777e5258c8cce",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "9258 9 Avenue SW",
"estimate_list_price": 892225,
"property_id": "4d971ae171e101f3",
"property_type": "Commercial",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "28 Wentworth Mount SW",
"estimate_list_price": 2135705,
"property_id": "4f383cd3adcbd2d0",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "9276 9 Avenue SW",
"estimate_list_price": 892225,
"property_id": "50e7793ce08d75cc",
"property_type": "Commercial",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "94 W Coach Way SW",
"estimate_list_price": 1280087,
"property_id": "56985d81cc3aae94",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "909 Wentworth Villas SW",
"estimate_list_price": 584939,
"property_id": "585d7fe788751a86",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "70 W Coach Way SW",
"estimate_list_price": 1192279,
"property_id": "58bdb371e143eb7b",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "112 Wentworth Square SW",
"estimate_list_price": 879211,
"property_id": "5972c3769a1f3b76",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "49 Wexford Garden SW",
"estimate_list_price": 1508605,
"property_id": "5a2e7a646d49f39a",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "7 W Coach Gr SW",
"estimate_list_price": 1097353,
"property_id": "5ab945c813acedf8",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "49 Wentworth Square SW",
"estimate_list_price": 631188,
"property_id": "5bfac5074310734b",
"property_type": "Commercial",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "61 W Coach Place SW",
"estimate_list_price": 814881,
"property_id": "5c29561b20e4807",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "1206 Wentworth Villas SW",
"estimate_list_price": 480859,
"property_id": "5d04126e75ed045a",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "27 Wentworth Mount SW",
"estimate_list_price": 1595979,
"property_id": "5d10a45cc74573af",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "11 W Coach Gr SW",
"estimate_list_price": 1015438,
"property_id": "5d470bf6ddf1fb0c",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "47 W Coach Green SW",
"estimate_list_price": 956272,
"property_id": "5efb79a9e7b5dec3",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "9014 9 Avenue SW",
"estimate_list_price": 2554004,
"property_id": "5f0da7430382649",
"property_type": "Commercial",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "139 W Coach Way SW",
"estimate_list_price": 944763,
"property_id": "601921be68aea625",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "27 W Coach Gr SW",
"estimate_list_price": 1223054,
"property_id": "6210c62281ae4d3a",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "100 Wentworth Square SW",
"estimate_list_price": 887415,
"property_id": "6283f4a361f42190",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "2 Wexford Way SW",
"estimate_list_price": 1370061,
"property_id": "6357185ef753a941",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "26 W Coach Road SW",
"estimate_list_price": 760121,
"property_id": "6392c92ca2966c39",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "13 Wexford Gardens SW",
"estimate_list_price": 915393,
"property_id": "663e07dca1c352df",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "105 W Coach Place SW",
"estimate_list_price": 965602,
"property_id": "6743d5801705f17a",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "11 Wexford Crescent SW",
"estimate_list_price": 1411402,
"property_id": "680c31fcefc86bb",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "9075 9 Avenue SW",
"estimate_list_price": 1545677,
"property_id": "68b34e45e10f5c1e",
"property_type": "Commercial",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "19 W Coach Green SW",
"estimate_list_price": 922595,
"property_id": "68bc3e9ae73c5ce9",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "80 Westpark Crescent SW",
"estimate_list_price": 1507661,
"property_id": "69b765dfea3741f",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "41 W Coach Place SW",
"estimate_list_price": 792017,
"property_id": "69e07d5fc558069b",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "99 Wentworth Square SW",
"estimate_list_price": 692915,
"property_id": "6cae6bed1090bbde",
"property_type": "Commercial",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "15 W Coach Green SW",
"estimate_list_price": 1305278,
"property_id": "723c2efbd6559b40",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "71 Wentworth Hill SW",
"estimate_list_price": 1239338,
"property_id": "72c2d2b157dbe4b4",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "14 W Coach Road SW",
"estimate_list_price": 784660,
"property_id": "735c5f9e481450f7",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "37 Wexford Garden SW",
"estimate_list_price": 1555850,
"property_id": "75224250ab330774",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "111 W Coach Way SW",
"estimate_list_price": 928527,
"property_id": "77505908bf27a806",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "8720 9 Avenue SW",
"estimate_list_price": 757190,
"property_id": "77d61cd3e8594a1b",
"property_type": "Commercial",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "701 Wentworth Villas SW",
"estimate_list_price": 574835,
"property_id": "78569ad0133d9d51",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "128 W Coach Place SW",
"estimate_list_price": 1176980,
"property_id": "791172687cc68c27",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "89 W Coach Way SW",
"estimate_list_price": 1223105,
"property_id": "798d51cdbf7aea0d",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "901 Wentworth Villas SW",
"estimate_list_price": 515979,
"property_id": "7a68d5cb893d4822",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "31 Wexford Way SW",
"estimate_list_price": 1511544,
"property_id": "7aa4a185c9c7d7a1",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "88 Wentworth Square SW",
"estimate_list_price": 1088367,
"property_id": "7ac47520ad9adf65",
"property_type": "Duplex",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "135 Wentworth Hill SW",
"estimate_list_price": 1071013,
"property_id": "7fb2a909029c4868",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "127 W Coach Way SW",
"estimate_list_price": 920778,
"property_id": "804369ed3cc614f6",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "25 W Coach Place SW",
"estimate_list_price": 760752,
"property_id": "8324702f52413d0b",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "606 Wentworth Villas SW",
"estimate_list_price": 555769,
"property_id": "83aa4fac96c29d92",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "806 Wentworth Villas SW",
"estimate_list_price": 507234,
"property_id": "83b838b20dd55a9d",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "86 Wentworth Terrace SW",
"estimate_list_price": 1971075,
"property_id": "83c47ad0fdf5dbe2",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "79 Wentworth Hill SW",
"estimate_list_price": 1370448,
"property_id": "84eba19fd5d111ee",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "45 W Coach Place SW",
"estimate_list_price": 717432,
"property_id": "8541bfedc0e72ba2",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "4 W Coach Court SW",
"estimate_list_price": 1408786,
"property_id": "85d3d705be31c421",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "77 W Coach Way SW",
"estimate_list_price": 1035936,
"property_id": "85eb99e1700af5bc",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "608 Wentworth Villas SW",
"estimate_list_price": 567984,
"property_id": "8609e93774945a2f",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "1111 Wentworth Villas SW",
"estimate_list_price": 546923,
"property_id": "86cd3de48506fcf5",
"property_type": "Townhouse",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "177 W Coach Place SW",
"estimate_list_price": 1064006,
"property_id": "8722a86ed82b0156",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "47 W Coach Gr SW",
"estimate_list_price": 989373,
"property_id": "886eb99e8f7fbb43",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
},
{
"address": "19 W Coach Gr SW",
"estimate_list_price": 971484,
"property_id": "8a9e10e7da42e088",
"property_type": "House",
"roof_material": "Asphalt",
"roof_material_install_year": 2009
}
],
"error": "",
"pagination": {
"current_page": 1,
"has_next_page": true,
"has_previous_page": false,
"page_total": 3
},
"price_quote": false,
"result_total": 210,
"time_ms": 15,
"ui_info": {
"city": "Calgary",
"city_id": "6ec95b53075d062c",
"city_link": "ca/ab/calgary",
"city_slug": "calgary",
"community": "West Springs",
"community_id": "1dbaedec2eb56d41",
"community_link": "ca/ab/calgary/west-springs",
"community_slug": "west_springs",
"country": "Canada",
"country_abbreviation": "CA",
"country_abbreviation_id": "9ace2b6431b7f1be",
"country_abbreviation_link": "ca",
"country_slug": "canada",
"province": "Alberta",
"province_abbreviation": "AB",
"province_abbreviation_id": "aae1f05a0f89d2c7",
"province_abbreviation_link": "ca/ab",
"province_slug": "alberta"
}
}
Step 2: enhance targeting with additional factors
Refine targeting beyond age:
- property_type to target specific building types suited for your specialty
- estimate_list_price to focus on homes in your ideal price range
To target higher-value homes in severe-weather regions, add estimate_list_price_gt=400000 and property_type_eq=House to the same query.
Step 3: personalize your messaging
With targeted properties in hand, write mailers that speak to the situation of the neighbourhood rather than claiming to know the house:
- "Many roofs in [community] are reaching the age where storms start to find the weak spots. Call us for a free inspection."
The roof year is an estimate for screening, so the mailer should never state it as a fact about one home. Targeted this way, generic junk mail becomes a relevant, timely notification.
Beyond roofing: endless applications for targeted campaigns
The same approach works for other home service businesses:
- Heating, ventilation, and air conditioning (HVAC) services: Target homes built in years where heating and cooling systems are likely reaching end-of-life
- Window replacement: Focus on older homes in cold climate regions
- Plumbing services: Identify homes built in eras when certain problematic pipe materials were commonly installed
- Landscaping: Focus on properties with large land areas in affluent neighborhoods
- Kitchen renovation: Target homes built during specific decades with now-outdated kitchen styles
Financial services applications:
- Mortgage refinancing offers based on property value changes
- Home equity lines of credit (HELOC) targeted to homes with significant equity
- Insurance offers customized to specific property characteristics
Implementation: making it work for your business
1. API integration
Sign up for Houski's API and integrate with your marketing systems.
2. Campaign targeting
Determine which property characteristics matter most for your business.
3. Data access
The API provides standardized property data including addresses and characteristics for targeted mailing lists.
4. Creative development
Create mail pieces that leverage the specific property data. More personalization, better response.
5. Measure and refine
Track which data points drive the strongest response and adjust your queries.
Bulk data for large direct mail campaigns
For large-scale campaigns, see our API documentation for querying large datasets, or browse datasets for ready-made bulk exports.
Conclusion: the future of direct mail is data-driven
Direct mail isn't dying. Generic direct mail is. Targeted, relevant offers based on real property data deliver digital-like targeting efficiency with the proven response of physical mail.
Houski's property data API connects you with homeowners at the right time with the right offer. Visit our API documentation to start your next campaign.